14 December 2023
WF Media Brands Audience GROWS an average of 152% in 2023
WF Media’s eNews Bulletin subscription base has grown an average of 152% in 2023.
The portion of audience members who have specifically opted in to receive Solus EDMs has also increased 163% YOY.
The company has driven growth by systematically inviting decision-makers who have not yet subscribed to discover its content and register for a more premium experience. Our offering — highly targeted and meaningful content designed to help people achieve at work.
These are highly skilled, capable and decision-making individuals working in positions of consequence for Government, Tech, Hospital, Food, Materials, Manufacturing, Electrical, Engineering, Scientific, Electronics, and Research Facilities. The calibre of these audience members is extremely high — demonstrably C-suite or middle management on the rise in their respective organisations.
Growth achieved per brand is as follows…
- Sustainability Matters – 153%
- Process Technology – 299%
- What’s New in Electronics – 239%
- Lab+Life Scientist – 149%
- What’s New in Food Technology & Manufacturing – 267%
- GovTech Review – 132%
- Critical Comms – 134%
- ECD [Electrical + Comms + Data] – 158%
- Technology Decisions – 137%
- Safety Solutions – 157%
- Hospital + Healthcare – 130%
- futureED – 146%
- Aged Health – 195%
More in ’24
These Audience Development efforts continue in 2024 as the company branches into new markets. WF Media is at core a data business, with quality content and MarTech teams.
For further information about WF Media and its offerings, contact Sales Manager Kerrie Robinson on 0400 886 311 or krobinson@wfmedia.com.au.
14 December 2023
Tech Decisions Media Group eMail Audience Grows 145% For Decision-Makers and Influencers of Tech Decisions
WF Media’s Tech Decisions audience has expanded, with the audience for the weekly eNews Bulletin growing by 145% YOY to over 29,000 high-quality recipients.
This media group offers a uniquely independent voice appealing to professionals who work in IT and are seeking to be informed and lift their organisations’ capacities.
The growth has been from senior people in these businesses — IT managers, Admin and C-suite. This community of professionals is switched on and wants to stay in touch via mediums like the Tech Decisions eNewsletter.
The portion of audience members who have specifically opted in to receive Solus EDMs has also increased 186% YOY to over 14,000.
The core audience members for Tech Decisions are senior people working in Finance, Health, Utilities, Agriculture, Transport, Education, Mining, Construction, Manufacturing, Insurance and Government.
These are highly skilled, capable and decision-making individuals working in positions of consequence for organisational outcomes. They care about best practices and want to see WF Media’s mix of IT in real-life application.
More in ’24
As a fast-moving brand, Tech Decisions has been flagged for special Audience Development efforts in South East Asian markets in 2024. By offering ever more premium and engaging experiences online, growth is expected to continue into 2024.
For further information about Tech Decisions, contact Brand Manager Liz Wilson on 0403 528 548 or lwilson@wfmedia.com.au.